Archive for the ‘Music Industry’ Category

BAND FROM TV to Headline The NAMM Show’s Celebrity Jam Concert Saturday, Jan. 21, 2012 in Anaheim, California

Posted by Samuel Eiferman on 1st December 2011 in Music Industry

Continuing its tradition of attracting the most passionate and talented music makers from all walks of life, the National Association of Music Merchants (NAMM) today announced that Band From TV will make a special appearance at the NAMM Show by hosting and performing at the annual music products industry trade show’s Celebrity Jam, which will be held on Saturday, Jan. 21, 2012 from 5:45 p.m. to 7 p.m. at the Anaheim Convention Center’s main lobby stage.

Open to registered attendees of the NAMM Show and their invited guests, the live performance will happen during the celebration of the 110th anniversary of the NAMM Show, which historically attracts top musical talent for four days of performances, celebrity autograph sessions and instrument demos while thousands of music product manufacturers and retailers gather to display and purchase musical instruments that inevitably end up in retail stores.

“We are honored to once again be asked by the fine folks at NAMM to perform some of our favorite covers for all of the amazing people that love making music just like we do,” says Greg Grunberg. “We have been lucky enough to have played for thousands of people over the years and raised millions of dollars for our charities…BUT playing the NAMM Show is both a thrill and the most intimidating show of the year for us.  Having said that, it is also the show where we get the most support and love from the audience. It’s a great event celebrating everything music can do to make the world a better place.  We use music to help others, but get SO much love in return.  Thanks NAMM!”

Band From TV members who will participate in the concert include drummer and founding member Greg Grunberg of NBC’s Heroes and Alias and also the creator of; Jesse Spencer (violin), who is currently starring on Fox’s House; James Denton (guitar) from Desperate Housewives; Bob Guiney (vocals), who appeared on The Bachelor and is now the host of HGTV’s Showhouse Showdown; Adrian Pasdar (guitar), of Heroes and the new series Ultimate Spider-Man; Scott Grimes(keyboard/vocalist) from American Dad, ER, and Robin Hood, Anthony Ruivivar from NBC’s Third Watch and The Adjustment Bureau.  Band From TV is all about giving.  All the celebrities in the Band have a charity that they support with the majority of the money raised from gigs and the band’s CD & DVD being donated back to help the charities in their endeavors. Additional guest actors and other personalities will also be invited to jam with the band.

The NAMM Show is a marquee event in music and the most watched event all year for music news, celebrity performances and new musical instrument and related product and technology showcases. Each year, more high-profile celebrities sign on to support NAMM’s musical messages by agreeing to perform, participate in general sessions and record public service announcements for the association’s national Wanna Play? public awareness campaign promoting the pleasures and benefits of making music for people of all ages. This past January, NAMM welcomed many notable artists who support recreational music making, including Kara DioGuardi, who was awarded the prestigious NAMM “Music for Life” Award, Natasha Bedingfield and others.

The invitation-only music trade show is planning to welcome more than 1,400 music exhibitors from 90 countries to the show, which runs Thursday, Jan. 19 to Sunday, Jan. 22. On Wednesday, Jan. 18, from 10 a.m. to 2 p.m., the media is invited to NAMM’s Media Preview Day for a first look at the Apps. & Gaming Pavilion and twenty of the NAMM Show’s most innovative and buzz-worthy music instruments and products.

For live, up-to-the-minute events during the 2012 NAMM Show, visit or follow or Like

About Band From TV
Band From TV was created to provide funding and resources for several incredibly worthwhile charities around the world. When it comes to celebrity charity involvement, there is true power in numbers. Coming together, they formed a celebrity rock band on a mission to make a difference in advancing and supporting the charities in which they are passionate. The Band From TV lineup includes a powerhouse of well-known and acclaimed actors including: Greg Grunberg, James Denton, Bob Guiney, Jesse Spencer, Adrian Pasdar,  Scott Grimes, Anthony Ruivivar and accomplished musicians Chris Kelley (Music Director), Barry Sarna (Eagles), David Leach (Ben Harper), Chris Mostert (Eagles), as well as child-star turned bass player Brad Savage. For more information, visit


NAMM Foundation to Co-Host The College Music Society Summit at the 2012 NAMM Show

Posted by Samuel Eiferman on 20th November 2011 in Music Industry

The NAMM Foundation announced today that it will be collaborating with The College Music Society to co-host the Society’s Summit at the 2012 NAMM Show in Anaheim, Calif. from Jan. 20-21.  The program is designed to provide Music Products Industry insight to college faculty, administrators and graduate students

The theme of the program is “Untapped Collaborations: Synergies Between the Music Products Industry and the Education of the Next Generation of Musicians.” The event is designed to engage college faculty, administrators and graduate students with leaders in the music products industry and collaborate on issues concerning music education, the practice of music, and the future of music’s role on society.

In collaboration with CMS, NAMM hopes to provide attendees of the Summit with the following:

  • Introduce and articulate key issues facing the music education profession and the music products industry
  • Heighten an understanding that music education and the music products industry go hand-in-hand
  • Develop awareness about opportunities within the music products industry and provide strategies for college students to find internships
  • Develop an understanding that partnerships between educators and the music products industry is crucial to building cohesive music education programs“Music education is a fundamental component of the music products industry,” said NAMM President and CEO Joe Lamond. “It is imperative that the two professions collaborate on the current issues that face music educators and the music products trade, and explore opportunities for strengthening both industries.”

Don Bowyer, professor of music at University of Alabama, Huntsville, and chair of the 2012 Summit Steering Committee, noted that: “The music products industry is critical to education in music wherever it takes place, as well as to the fabric of our cultural life globally. The 2012 Summit will enable CMS and NAMM to explore possibilities for collaboration in order to strengthen the efforts of educators and industry alike.”

About College Music Society
The College Music Society promotes music teaching and learning, musical creativity and expression, research and dialogue, and diversity and interdisciplinary interaction. A consortium of college, conservatory, university, and independent musicians and scholars interested in all disciplines of music, the Society provides leadership and serves as an agent of change by addressing concerns facing music in higher education.

About the NAMM Foundation
The NAMM Foundation is a 501(c)(3) non-profit organization dedicated to advancing active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs from the international music products industry. For more information, interested parties can visit

NAMM University and H.O.T. Zone Educational Schedules Announced for 2012 NAMM Show

Posted by Samuel Eiferman on 17th November 2011 in Music Industry

The National Association of Music Merchants (NAMM) today announced its NAMM University professional development schedule for the upcoming 2012 NAMM Show, which takes place Jan. 19-22, 2012 at the Anaheim Convention Center.

The association also announced a full educational session schedule for the Hands On Training (H.O.T.) Zone during the NAMM Show, focused on the pro audio, entertainment technologies and music business operations segments.

Each day of the NAMM Show starts off with an educational “Breakfast Session” held at the adjacent Hilton Anaheim Hotel’s Pacific Ballroom, providing attendees with a free hot breakfast and an informative presentation on strategies and techniques that can help to strengthen their business.  Attendees will enjoy musical artists, special guests, and speakers.

The NAMM Show kicks off Thursday Jan. 19 at 8 a.m. with a show favorite “Breakfast of Champions,” featuring NAMM President and CEO Joe Lamond as he welcomes the industry and a group of industry “champions” for a series of up-close and personal discussions about the current state and future of the music industry. Attendees are encouraged to listen in on the thoughts of these visionary leaders and get their views on today’s challenges and possibilities.

The NAMM University sessions start on Thursday at 10:30 a.m. and will be held every 30 minutes at the Idea Center on the NAMM Show floor, Booth #5501 in Hall B. The professional development sessions are designed to offer valuable insight about current business trends and practices to attendees throughout the duration of the NAMM Show.

A total of 43 sessions are being held this year on a wide range of topics in industry segments such as technology, music lesson programs, sales, retail ideas, marketing, retail operations and finance. Idea Center presenters include NAMM “Top 100 Dealers” and industry experts.

Thursday’s NAMM U sessions include “Making the Most of Your Store’s Staff” presented by Rand and Cindy Cook of The Candyman Strings & Things, winners of the Wanna Play Dealer and Best Use of Social Media award categories in NAMM’s Top 100 Dealer Awards. That day will also feature “Meet the Music Store Stars: Marketing Secrets of a Successful Retail Store” moderated by Jen Lowe of Boom Boom Percussion, with Paul Decker, Levi Kujala and Dustin Tucker of Music Villa.

Friday’s Breakfast Session will be on the topic of “Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now,” featuring David Meerman Scott, marketing strategist and bestselling author of “The New Rules of Marketing and PR” and “Marketing Lessons from the Grateful Dead.” Friday’s NAMM U sessions will include “Tune In to the Voice that Counts: Insights On Customer-Driven Innovation,” moderated by Steve Schwandner of Seeldeas, Inc., with Gregg Gammon and Jodi Smith of Buddy Roger’s Music.

The Breakfast Session on Saturday will highlight “The Top 10 Web Marketing Trends for 2012,” presented by John Arnold, marketing author and columnist at Saturday’s NAMM U sessions will feature Danny Rocks of the Company Rocks and Scott Robertson, APR, NAMM’s director of marketing and communications, moderating a panel of industry retail professionals and sparking discussion on “How to Ignite Your Business in Five Minutes or Less.” In addition, a double session will be held on “How to Implement Your Social Media Strategy” moderated by Danny Rocks and a retail panel of experts, and a special interactive Q&A double session will feature “Financial Questions Every Music Retailer’s Afraid to Ask,” presented by Alan Friedman, CPA partner, and Daniel Jobe and Shaun Conrad of Freidman, Kannenberg & Company, P.C.

Sunday’s Breakfast Session is a NAMM Show tradition and features “Best In Show—The Year’s Hottest Products.” Join Frank Alkyer, publisher of Music Inc. and a panel of industry experts who search every aisle at the show for the best products, ideas and trends, and will select their top finds in the categories of: “Best Add-On or Accessory,” “Gotta Stock It,” “Companies to Watch” and “Best In Show.” Sunday’s NAMM U sessions will feature a double session on “Creating New customers and Musicians with Ukulele Circles,” with facilitator Jim D’Ville with Myrna Sislen of Middle C Music, Duane Wong of Music Works, and Shawna Gribskov of Pacific Winds Music.

For a complete listing of NAMM University sessions, visit
Also, NAMM will bring even more learning opportunities through the Hands-On Training (H.O.T.) Zone on Level 2 of the Convention Center for professionals in the recording, live sound, DJ, house of worship, commercial systems integrators, and stage and lighting industries. Industry partners, publishers, organizations and associations will offer special training workshops, master classes, clinics, mini-conferences and networking opportunities. For more information on the H.O.T. Zone, visit

Yamaha Music and Wellness Institute Receives $75,000 Grant From the NAMM Foundation

Posted by Samuel Eiferman on 10th October 2011 in Music Industry

The Yamaha Music and Wellness Institute (YMWI) has received a $75,000 grant from the NAMM Foundation for groundbreaking research to be conducted under the umbrella of the Karl T. Bruhn Memorial Research Fund.

NAMM President and CEO Joe Lamond made the check presentation on behalf of the Foundation to YMWI at a special presentation held on October 5th at Yamaha Corporation of America’s headquarters in Buena Park, California. The majority of the grant will be used to fund a research project led by YMWI CEO, President and Director Barry Bittman, MD, titled, “Upper Extremity Rehabilitation for Non-Musician Stroke Patients Utilizing a Novel Keyboard Approach.”

“The Yamaha Music and Wellness Institute is very grateful to the NAMM Foundation for this generous grant that will enable the Institute to develop musical instrument protocols to aid stroke victims in a meaningful way,” said Terry Lewis, Chairman of the Institute. “This is exemplary of the Foundation’s commitment to support projects that explore the impact of active music making during various stages of life and to educate people of all ages about the proven benefits of playing music, and a worthy tribute to Karl Bruhn for his pioneering work.”

“NAMM congratulates the Yamaha Music and Wellness Institute on this grant that celebrates the life and legacy of Karl as a visionary leader in the musical products industry,” said Lamond. “We look forward to sharing the progress and outcomes of this important research initiative.”

The YMWI research project will be conducted under the direction of Neil Cherian, MD, otoneurologist, Director of Performance Medicine at the Cleveland Clinic and Chairman of the YMWI Professional Advisory Board. According to Cherian, “the full potential for active music-making in the clinical setting to help restore brain function remains virtually unexplored.  Working with Dr. Bittman and our occupational therapy team affords a unique opportunity to determine the impact of a keyboard-based tool for restoring function in patients who are undergoing rehab for strokes.”

“From a research perspective, we are extremely pleased with this opportunity to determine whether or not creative musical expression can help to improve outcomes for non-musicians receiving occupational therapy for strokes,” noted Bittman. “For individuals facing the challenges of post-stroke rehabilitation, the process is often both challenging and arduous.  We believe that adding an enjoyable, music-making strategy to conventional outpatient occupational therapy has substantial potential to enhance overall treatment outcomes.”

Bruhn is widely acknowledged as the “Father of Music Making and Wellness” and was a tireless advocate of Recreational Music Making.

Bruhn was a long time senior executive at Yamaha Corporation of America; the first Director of Market Development for NAMM, and Chairman of YMWI from its inception in 2005 until his passing on October 5, 2010.

While serving as YMWI’s first Chairman, Bruhn and Bittman championed the initial and ongoing research that established Recreational Music Making as an effective wellness strategy.

All contributions to the Karl T. Bruhn Memorial Research Fund are used exclusively for research and may not be allocated for operational expenses. For IRS purposes, YMWI, Inc. is a 501(c)(3) organization with a Tax ID # (20-3873790). Donations to YMWI are tax deductible as a charitable contribution to the extent permitted by law.

The Yamaha Music and Wellness Institute is headquartered at 18201 Conneaut Lake Road, Meadville, PA 16335. For more information, please call 814.333.5061 or visit

About Yamaha Music and Wellness Institute (YMWI)

The Yamaha Music and Wellness Institute, Inc. (YMWI) is a 501(c)(3) non-profit organization with a unique purpose—to scientifically explore and share the benefits of creative musical expression as an effective wellness strategy. Based upon a solid foundation of published scientific studies, YMWI is committed to reestablishing active music participation as a healthy lifestyle strategy. With a focus on research and education, YMWI is the only organization in the world specifically dedicated to developing and evaluating novel Recreational Music Making strategies. YMWI’s ultimate goal is to enable individuals of all ages, regardless of prior experience, to discover the joy and personal benefits of playing a musical instrument.

About the NAMM Foundation

The NAMM Foundation is a non-profit organization with the mission of advancing active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs from the international music products industry. For more information about The NAMM Foundation, please visit

NAMM Hosts Member Exhibit at AARP Life@50+ Event and Expo In Los Angeles

Posted by Samuel Eiferman on 28th September 2011 in Music Industry

The National Association of Music Merchants (NAMM) announced today that it once again brought the fun of playing music to attendees of the popular annual AARP Life@50+ conference, which draws an average of 25,000 attendees over the age of 50.

Held this year in Los Angeles, NAMM and a host of Member companies provided lessons on harmonica, ukulele, guitar, percussion, piano and keyboards. In addition, demonstrations were provided on instruments and music-making equipment including home recording, video editing, accordion, drum kits, karaoke and organ.

NAMM and Remo hosted a daily drum circle and a special ukulele circle with the help of Kala Brand Music, which had more than 600 attendees participating over the course of the three-day event. While the overall attendance at the AARP event was down this year, participation in the Wanna Play Pavilion increased over last year’s conference and the booth continued to be a popular stopping point for attendees.

“NAMM has become a major component to the success of the exhibit floor experience at AARP,” said Ernest “Chico” Rosemond, director of sponsorships and exhibits at AARP. “I often describe Life@50+, AARP’s National Event & Expo, as three days of information, education, entertainment and fun. NAMM brings all four of these elements to the event and for all ages. I think one of the secrets of NAMM’s success on our exhibit floor is that it brings back memories and joy for those who have not played an instrument for years—sometimes decades—and gives those who have never played an opportunity to quickly and easily become engaged in a fun activity.  It is a win-win-win situation for our attendees, AARP and NAMM members.”

Sponsors and participants included:

• Alfred
• Alvas Music
• Chord Buddy
• Daisy Rock
• Desi’s Music Center
• eMedia
• Farley’s Musical Essentials
• Hal Leonard Corporation
• Hohner
• Kala Brand Ukuleles
• Keyboard Concepts
• Korg
• LAG Guitars
• Making Music Magazine
• Recreational Music Making
• Remo
• Roland
• Sonoma Wireworks
• Wanna Play?
• West L.A. Music
• Yamaha

About AARP
AARP is a nonprofit, nonpartisan organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world’s largest-circulation magazine with nearly 35 million readers; AARP Bulletin, the go-to news source for AARP’s millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

2011 Summer NAMM Closes; Experiences Overall Attendance Decrease, NAMM U Attendance Increase

Posted by Samuel Eiferman on 23rd July 2011 in Music Industry

The National Association of Music Merchants (NAMM) closed its 2011 Summer NAMM music products trade show today, July 23, at the Nashville Convention Center, reporting 10,898 registrants over the three-day show, a 13 percent decrease from 2010.

The typically trade-only event also opened its doors to the public for “Wanna Play Music Day” today providing musicians and music buffs a rare opportunity to sneak a peak at the new instruments, music-making technologies, and pro audio and lighting equipment yet to hit retail stores. At show close, NAMM reported 1,133 public day attendees who infused the exhibit hall and meeting rooms with fresh energy on the final day of the show.

Summer NAMM was dedicated to the local community music dealer and emphasized educational sessions, which are tailored specifically to help them be more successful.

Although overall registration decreased, attendance at NAMM University courses increased over last year with many dealers singing the sessions’ praises in post-event surveys saying, “Just the right information at the right time”, “NAMM U is a real wake up call and just what I needed” and “Best session I ever attended” (Web marketing trends).  Overall attendance at the NAMM University Breakfast Sessions increased by 27 percent over last year.

This year’s event featured several changes including NAMM’s inaugural “Top 100 Best Dealer Awards” event, honoring the nation’s most progressive and innovative music product retailers. Through this program, NAMM encouraged retailers to share best practices to help build businesses and grow the market of music makers. NAMM’s first “Dealer of the Year” was Senseney Music in Wichita, Kan.

“This show is very important to a core group of our Members—our local community music stores —and we are firmly committed to its continued growth in the years ahead,” said Joe Lamond, president and CEO, NAMM. “In addition to the hundreds of established manufacturers here meeting with dealers, this year’s show helped to launch more than 100 brand-new emerging companies bringing fresh, innovative products and services into our industry.”

During the show, Summer NAMM exhibitors enjoyed full aisles, did good business and enjoyed the infusion of the public on the last day, which is traditionally slower.

“We count on Summer NAMM to kick start the second half of our year and the show really delivered for us this year,” said Michael Harris, Harris Musical Products, Inc.

“I believe we’ve turned the corner,” said Harvey Levy, Levy’s Leathers. “Things are starting to go up again in this down economy, so I’m quite impressed. The public day was good today, and we still had buyers coming through. So really all three days were good days from a sales point of view. The Top 100 was a beautiful idea, it brought many strong dealers here.  In fact, you’ve probably got the top 300-400 dealers in the country here and you have more time to spend with them because it’s a smaller show.”

“Summer NAMM 2011 appeared to me to be a fairly tame show based on the number of people in the aisles,” said Gerson Rosenbloom, Wechter Guitars. “But based on the buyers in our booth, it was a fabulous success.”

“It will take time for our industry to rebuild the attendance at Summer NAMM,” said Rick Young, Yamaha.  “However, the fact is that many of our retailers still look at this as a good time to attend and connect with their suppliers, as well as sharpen their business skills and network with colleagues. Given the lingering economic conditions, it makes good sense to use every way possible to build your business and being a part of the show allows all attendees that opportunity.”

“It’s been great,” said Jason Bartel, Maple Leaf Strings. “We’re a start-up company. We’ve had lots of people come by and they’re excited about what we have to the whole product line as well as our new cases.”

“Just about every buyer we talked to is interested,” said Von Luhman, Pick Punch. “We talked to a lot of distributors that are wanting to carry our product. It’s been a humbling experience, really overwhelming.”

“Nashville’s been great,” said David Jahnke, Hal Leonard Corporation. “We had a better show than last year. More dealers are showing up. Everyone’s in a great mood. Nashville is our favorite show because it’s warm and welcoming. You have time to sit down one on one and have meaningful conversations.”

“Summer NAMM 2011 was instrumental in developing our dealer base,” said Jamie Scott, 3rd Power Amplification. “Wanna Play Day” was wonderful for 3rd Power. Showing an interested teenager the different sounds of our guitar amps was so much fun. His dad was smiling ear to ear at seeing his son so interested in music!

“We’ll be coming back next year,” said Michael Santucci, Sensaphonics Hearing Conservation.

NAMM’s next show is the 2012 NAMM Show, Jan. 19-22, 2012 in Anaheim Calif.  The next Summer NAMM will be held in Nashville, July 12-14, 2012.

“Pledge to Play” a Musical Instrument on Facebook

Posted by Samuel Eiferman on 16th March 2011 in Music Industry

In a major new push to encourage more Americans to play a musical instrument, now through May 5, 2011 the National Association of Music Merchants (NAMM) challenges all those who wish they could play music through the first national “Pledge To Play” initiative. The “Pledge to Play,” found at, is a personal pledge dedicated to empowering those who have always wanted to learn how to play a musical instrument or sing.

Aimed at the more than 85 percent of Americans who never played an instrument but said they wish they did in a recent Gallup poll, the national call to action is part of the activities leading up to NAMM’s fifth annual National Wanna Play Music Week May 2-8. With Pledge to Play, NAMM is encouraging aspiring music makers to challenge themselves and pledge to take the next step towards playing music.
Research studies have proven many positive benefits associated with playing a musical instrument, including stress-relief, improvement of memory skills, enhanced listening skills, motor ability, and eye-hand coordination, and heightened intellectual capabilities.

After making the commitment to play an instrument, each person who takes the pledge on the Wanna Play By NAMM Facebook page will also receive an exclusive, free “21-Day Guide To Playing Music” from NAMM, which provides insightful tips for staying motivated, focused, and on a clear path to learning how to play music.

Each person who takes the pledge is automatically eligible to win a variety of exclusive prizes. For each pledge made, the chance of winning increases. With every 5,000 pledges taken, more prizes will become available to those who have taken the pledge. Once the “Pledge To Play” initiative has received 25,000 pledges, two V.I.P. passes will be given away to the music product industry’s exclusive NAMM Show in 2012.

Best Kept NAMM Secret: Native American Music

Posted by Samuel Eiferman on 28th January 2011 in Music Industry

Among the hustle of the NAMM show was a quiet room which showcased the native americans and their music. Those who were fortunate enough to discover this oasis were treated to an understanding about the people who populated the land before the pilgrims arrived.

This year NAMM finally gave our american natives a place among those who produce the music in our world. I say it was about time we recognized them. Thanks NAMM.


I’m looking forward to next year when the music will also be played by those who were here many moons ago.


2011 NAMM Show Closing Release: Solid Gains in Attendance and Exhibiting Companies

Posted by Samuel Eiferman on 24th January 2011 in Music Industry

The National Association of Music Merchants (NAMM) today announced the final registration and exhibitor numbers for the 2011 NAMM Show, the largest and longest-running musical instruments and products trade show in the United States.

At show close, NAMM reported 90,114 registered attendees, a three percent increase from last year and representing a new attendance record for the 109-year-old show. International registration also experienced a two percent increase from last year to 10,400. Another sign of economic recovery in the industry, the association reported 1,417 exhibitors at this year’s show, including 247 new exhibitors.

“The world’s brightest minds and most innovative music companies came together in Anaheim for four amazing days of commerce, networking and learning,” said NAMM President and CEO Joe Lamond. “After meeting with NAMM Members from around the world, I am continually impressed and amazed at the resolve and optimism our industry has shown these past years and I believe that we are now on a path of recovery and future growth as more people of all ages and talent levels discover the fun and proven benefits of playing music.”

The annual trade show is the place where music products retailers meet face-to-face with manufacturers to make their biggest purchases or gain product knowledge for their stores in the year ahead. At show close, the mood on the floor was upbeat.

“All in all, the events and the attendance has been up, the mood is very positive this year,” said Jon Rooff of Dean Markley Strings, Inc. “It’s not like it was two years ago, and even last year there was still a lot of negative economic talk from the dealers. A lot of people, like us, have focused their business. We’ve focused our business back on what we do best and a lot of the stores have done that, and that’s how they’ve survived economically. 2011 for the music industry I think it’s going to be very strong, very vibrant. For our company in particular, we’re looking at probably 20 to 30 percent growth this year.  It’s going to be a monster year for us, mainly because we went back to our roots.”

“This has been a really good show this year,” said Larry Urie, national sales and marketing manager at PRS Guitars. “I’m sensing a lot of optimism in the market. It’s been surprising. But we’ve been very crowded, we’ve done very, very well and I really see a shift coming.”

“This year has been crazy—from the moment the doors opened we have been busy,” said Rob Cunningham, Planet Waves product specialist at D’Addario & Company, Inc. “It’s been a constant flow of people and business is great. We had a great time.”

“This is our third year here and by all measures it’s been our best yet,” said Peter Anderson, president of Anderson Group, a company that insures musical instruments worldwide. “But every year it’s been good so I have no complaints. We’re delighted to be here and we’re already talking about next year.”

“We come every year—we’ve been here for 20 years in the same booth,” said Maria Rose of Guitarra Antonio Aparicio of Valencia, Spain. “Our experience is good, especially this year. We’ve seen more people in the halls than last year and I think it’s going to be a very good year this year.”

This year, the show highlighted many new features, exhibits and learning pavilions, offering NAMM members and music product professionals business tips and insight for success in today’s marketplace.

Themed “Take It to ’11,” this year’s NAMM Show added a new App and Gaming Pavilion, welcoming this growing market of high-tech music-making product companies to the show for the first time.

“At NAMM we unveiled the trumpet app and it’s been great,” said Tom Scharfeld, president and founder of Spoonjack, a musical app developer. “In general I think this is the place to be for music. Our products are apps and they are sold through the Apple app store so people might ask why would we be here. Well, it’s because this is where music is. Everyone in this room is going to have some sort of interest in what we’re doing. And if they like it they’ll tell their friends. Retailers in particular. They’re working with customers. They’re building relationships. They’re interested in showing them new things. Our products are ultra entry-level instruments. Instead of going off and buying a $1,000 trombone or a $2,000 trumpet they can start off on a three or four dollar trumpet on their phone and learn about how things are structured—the harmonics—and hopefully migrate to the real thing.”

“It’s been great,” said James Taylor, director of global business at Artist Works, an online learning platform for online music schools and academies. “This is our first year at NAMM. What we’ve found is that we have had very different audiences on each of the days. Initially it was about the new partnerships we were forming with manufacturers and dealers. And as the weekend went on a lot more education providers and teachers were coming to see what we were doing. As we’re entering a new phase in teaching using iPads and tablets, our product is coming onto the market at the right time.”

In addition, industry members interested in the newest developments from the recording, live sound, DJ, house of worship and stage and lighting industries participated in the broadest educational experience at the show’s Hands On Training (H.O.T.) Zone.

“The (H.O.T. Zone) session was great, very informative, said Mike Morelli from The Upper Room in Elmira, Canada. “I’m going to go home and experiment. Four days is almost not enough, there’s so much here to see. I’m a musician, so I’ll go home and try and use the session aspects in my studio and what I’m doing and in my business too.”

For more information, photos, video and news updates from the 2011 NAMM Show, interested parties can visit 

Battle of the nation’s best teen bands on Saturday, January 15

Posted by Samuel Eiferman on 12th January 2011 in Music Industry

The National Association of Music Merchants (NAMM) announced that up-and-coming Disney stars Bridgit Mendler and Adam Hicks will participate in the second annual SchoolJam USA, where the nation’s top 10 teen bands will perform for the title of the nation’s best teen band on Saturday, January 15. SchoolJam USA is a national program that rewards aspiring teen music makers, between the ages of 13 and 19, and their respective school music programs with music funding and prizes, as well as the opportunity to perform live before the public and a panel of music industry professionals. This year’s event will take place at the Downtown Disney District at the Disneyland Resort in Anaheim, Calif., during the weekend of the popular NAMM Show, the largest musical instruments and products trade show in the world.

Mendler (Disney Channel’s “Good Luck Charlie”) and Hicks (Disney XD’s “Zeke and Luther”), co-stars of Disney Channel’s forthcoming original movie, “Lemonade Mouth,” will emcee the live battle of the teen bands. The highly-anticipated Disney film “Lemonade Mouth” is based on the book by Mark Peter Hughes and tells the story of five high school students who meet in detention and realize that they are destined to make music. They ultimately form a band that becomes a champion for students sidelined by the high school elite.

An expert judges panel, including five leading music industry veterans, Michael Blakeslee (MENC); Steve Dobo (Rock & Roll Hall of Fame & Museum); Stan Freese (Disney); Kevin Lyman (Vans Warped Tour); and Menzie Pittman (Contemporary Music Center) will preside over the competition and select one band as the “Best Teen Band in the USA.” In addition to the championship title, the winning band will receive a grand-prize trip to perform at the original SchoolJam festival in Frankfurt, Germany, a private music video recording session on the John Lennon Educational Bus, $1,000 towards the purchase of new music gear, and an additional $5,000 in funding for their school music program. The remaining finalists will receive money to purchase new gear as well as funding for their respective school music programs.

The SchoolJam USA top 10 band finalists, including two wild card* picks, are (in alphabetical order):

· Clearly from Negligence (Fairport, N.Y.)*

· Dangerous Daze (Charlotte, N.C.)

· Orpheus (De Pere, Wis.)

· Peligro (Gahanna, Ohio)

· Rooftop Manor (Port Washington, N.Y.)

· Schmillion (Austin, Texas)

· The Freefall (Fountain Valley, Calif.)

· The Jessica Prouty Band (Marblehead, Mass.)*

· Uprising (Raceland, La.)

· VIA (Salt Lake City, Utah)

The top 10 finalist bands in the 2010-2011 SchoolJam USA competition have contributed one of their favorite original songs to create a compilation CD. All proceeds from the album will be used to support and promote music education programs through NAMM. To download the album and support national music education programs, visit

This year, NAMM hosted the first-ever national Student Field Reporter contest for SchoolJam USA, aiming to engage non-musician students and highlight the various career options within the music industry. Winners Evan Deitzler (Lebanon, Pa.) and Brittany Schreiber (St. James, N.Y.) will attend the finals event and interview the top 10 finalist bands, judges and celebrity guests as official SchoolJam USA Field Reporters.

NAMM-supported research shows that music education is vital for children and teens to reach their full academic and social potential, and benefits children and teens in a variety of ways, including:

•Teens see music as their “social glue” and as a bridge for building acceptance and tolerance for people of different ages and cultural backgrounds
• Music-making helps teens release or control emotions, cope with difficult situations, and teaches self discipline
•Making music provides teens with freedom to be themselves; to be different
• Teens associate playing music with music literacy, listening skills, motor ability, eye-hand coordination and heightened intellectual capabilities
•Music provides opportunities in school for engagement as performers, composers and intelligent listeners

About SchoolJam
SchoolJam USA is an established music initiative, originally developed by MM MusikMedia Germany to promote popular and rock music in schools throughout Germany. The program has provided thousands of music-loving young adults with the opportunity to perform and network with their peers, increasing their love for playing music and encouraging them to become active musicians.

In the United States, NAMM has collaborated with MENC, Music For All and the John Lennon Educational Tour Bus to develop SchoolJam USA, following two successful years of SchoolJam Texas, produced by NAMM and the Texas Music Educators Association (TMEA) in 2007 and 2008, in conjunction with the original SchoolJam in Germany.

About NAMM
The National Association of Music Merchants, commonly called NAMM in reference to the organization’s popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global musical instruments and products industry. NAMM is the sponsor of the Wanna Play? campaign, a public awareness initiative designed to get more people connected with the proven benefits of playing music. For more information about Wanna Play?, please visit For more information about NAMM, please visit