Posts Tagged ‘Explore3DTV’

3ality Digital teams with OffHollywood

Posted by Carl on 23rd July 2011 in Consumer Electronics

Validating the growing importance of quality as a key sales driver in the slumping 3D movie category, 3ality Digital, a digital stereoscopic 3D company has partnered with the post-production company OffHollywood to provide the company with cameras and other equipment.

The two companies point out that their specialities complement one another and the collaboration will help each company to grow in the developing 3D market. “As 3ality Digital expands into more markets, we are broadening our outreach with the most innovative partners in the industry,” explains Lucas Wilson, director of business development, 3ality Digital. “Out two companies bring the very best of both worlds together, providing turn-key S3D [stereoscopic 3D] production solutions for filmmakers, as well as for episodic television producers.”

3ality points out that OffHollywood is its first New York City-based partner, which it says is a growing market for 3D post production.

OffHollywood has in the past provided cameras and support for the Nicole Kidman Academy Award-nominated 3D movie Rabbit Hole, and more recently, it contributed to the making of the soon-to-be-released Our Idiot Brother, which stars Paul Rudd.

Some of the upcoming projects that 3ality has contributed to include Sony PicturesThe Amazing Spider-Man, MGM/New Line Cinema‘s The Hobbit: An Unexpected Journey and Legendary Pictures/New Line Cinema’s Jack the Giant Killer.

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Pic3D Transforms Any 2D TV to 3D

Posted by Carl on 15th July 2011 in Consumer Electronics

There are a lot of consumers out there that aren’t quite ready to make the 3D investment. A new little innovation may allow viewers to hang onto that old TV, and still experience the magic of 3D.

Peel off a piece of Pic3D film, stick it to your LCD, and you should be able to experience side-by-side 3D — and without any special glasses.

It seems too good to be true, but the video below shows how the whole lenticular lens technology makes the whole thing happen.

Now comes some sadness: According to Crunch Gear, it will only be available for LCDs sized at 12.1, 15.6, 21.5, and 23 inches. Who cares about those? If you like your 3D small, iPad 2, iPhone and iPod touch 4G sizes are also coming soon.

Parent company Global Wave plans to roll out Pic3D in August. Prices will range between $25 and $186.

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LG introduces a Glasses-Free 3D Monitor

Posted by Carl on 13th July 2011 in Consumer Electronics

LG Electronics has been a strong supporter of the 3D TV category and now its taking its support of 3D video technologies into a new product category: computer displays.

Recently the company introduced its 20-inch glasses-free 3D D2000 monitor, which LG says can be used for reproducing movies, games and photos in 3D without having to wear 3D glasses.   “With a full line-up of 3D TVs, laptops, projectors and smartphones, LG Electronics is by far and away the industry leader in all things 3D,” says Si-hwan Park, vice president of the monitor division at LG’s Home Entertainment Company. “LG’s position has always been that 3D will and must eventually function without glasses. The D2000 is a look at what the future has in store.”

The South Korean-based manufacturer differentiates its 3D technologies from other manufacturers by pointing out its 3D methods work through a special camera sensor that attaches to the monitor. This camera sensor is said to detect changes in the user’s eye position in real time to enable the display to re-calculate the angle and position of the viewer to adjust the 3D effect.

LG adds that its eye-tracking technology also works in conjunction with the company’s 2D-to-3D conversion technologies to bolster the appearance of 2D movies, games and other content.

The D2000 will be offered first to the South Korean market. The company says it does have plans to introduce the display to other markets later this year.

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Harkness Supplies the World’s Largest 3D Screen

Posted by Carl on 11th July 2011 in Consumer Electronics

Whether it’s in the home or at the cinema, bigger is usually better in most peoples’ eyes.

Recently the video company Harkness Screens participated in a special showing of the film Rio at the Le Grand Palais on the bank of the Champs-Elysees in Paris this past April in which one of its Spectral 240 3D screens were used.

Unlike most movie screenings however, this not only offered 3D, but it also offered a screen size that Harkness says set a new Guinness world record by utilizing a screen that measured 27-meters wide by 11-meters high. “To manufacture and deliver the largest 3D screen we have ever produced was quite a challenge,” notes Andrew Robinson, managing director, Harkness Screens. “Harkness Screens has five manufacturing plants throughout the world and having a factory in France proved to be invaluable for this project.”

The screening was set up by the electronics company LG and independent film group MK2 Catalogue and the companies invited more than 1,500 guests to the event.

Harkness’ Spectral 240 3D screen uses a silver surface to support the viewing of 3D content. The company adds, the screen can also be used for 2D content and because of its 2.4 gain it can be used to compensate for light loss with 2D and 3D video systems.

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Samsung owns 61% of 3DTV Market

Posted by Carl on 9th July 2011 in Consumer Electronics

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RSS Feed is the best online source for news, reviews, updates and offers for anything and everything in the 3D television space. Whether you’re interested in TV, movies, or hardware, has you covered.

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3D TV Prices Are Going to Drop

Posted by Carl on 7th July 2011 in Consumer Electronics

If you’re holding out on buying your first (or second!) 3D TV, your patience could soon pay off — literally.

According to a new Retrevo study, the price of 3D TVs is going to drop. In fact, we could see big-screen 3D TVs (think 47 or 50 inches) priced a few hundred dollars less around the holiday shopping season.

Isn’t that always how it goes around the holidays?

Get your abacus out! According to the study, the price of having a 3D TV in those sizes currently has a $400 premium. Retrevo expects that to drop to $150 or $200 across top brands such as Sony, Samsung, Panasonic, LG and others.

If you’re a true bargain hunter, get ready to face Black Friday crowds. Retrevo says that we should see 3D TVs under $700 during this year’s frantic shopping spree.

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First Look: SIM2 LUMIS 3D-Solo Projector

Posted by Carl on 5th July 2011 in Consumer Electronics

The Italian-based video manufacturer SIM2 has established itself as one of the top video products manufacturers in the consumer electronics and commercial video industries.

Earlier this year the company announced a string of new products that it says will bolster its product line in 2011 and beyond. Headlining these new products is the company’s LUMIS Solo-3D projector, which is designed to provide home theater enthusiasts with a single-chassis, high-performance 2D and 3D projection solution.

Utilizing a Texas Instruments’ three-chip Dark Chip 4 DLP chip set, the LUMIS 3D-Solo also features a choice of lens options, multiple inputs, including two HDMI 1.4; video processing and the company’s triple-flash 3D technology that’s said to be three times faster than the movie industry’s 24fps video standard.

SIM2 explains the triple-flash technology by pointing out it is engineered to produce pictures that are six times faster than 24fps video to ensure that 3D graphics appear smooth to viewers.  “Currently triple flash is only used in commercial theaters—and DCi group professional projectors—because it is the answer to most of the usual complains about 3D vision: flicker, vision fatigue and ghosting,” says the company on its website.  “LUMIS 3D-SOLO images are displayed at 144 fps, 72 fps per eye, resulting in extreme smoothness and visual pleasure.”

Explore3DTV’s experience with the projector so far has confirmed the company’s 3D image quality claims with content that includes Despicable Me.

Watching this CGI-based movie, as well some 3D Disney videos and 2D content with the LUMIS Solo 3D in tandem with a 92-inch SI Black Diamond 16:9 screen, the projector has impressed with its color depth, image clarity, 2D and 3D video smoothness, and its brightness with 2D and 3D images.

Explore3DTV along with its sister publications CE and Electronic will provide a more detailed review of the LUMIS 3D-Solo in the coming months.

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The Friday 5: Passive 3D, Wimbledon, Monty Python, and More!

Posted by Carl on 3rd July 2011 in Consumer Electronics

Technically, it’s Saturday, but I got a bit sidetracked this week. I was in awe of everything going on in the world of 3D, of course! Everyone seems to be talking about our favorite tech topic. Here are five stories from the week that you won’t want to miss…

Consumers Pick Passive. Twice talks about LG’s recent survey that says that consumers actually prefer passive 3D.

I’m Not Dead Yet! The Telegraph says that the surviving members of Monty Python are reuniting for an animated 3D movie.

DIRECTV Plans a Festival. The n3D network has announced the lineup for the 2011 DIRECTV n3D Film Invitational.

Fright Night Sights. Our friends at MarketSaw have a sneak peek at character posters for the upcoming film, “Fright Night.”

Tennis Anyone? Sony says that they will team up with NCM Fathom to broadcast the 125th Wimbledon Championships into theaters all weekend.

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3D TV Street Fight

Posted by Carl on 1st July 2011 in Consumer Electronics

LG and Samsung hit each other with sticks and stones.

The market, and marketing, for 3D TVs is kind of fascinating to me. A month ago I was at an event sponsored by one TV manufacturer that was hell-bent on bashing another manufacture’s technology (they even brought in samples of the competitors TVs and third-party experts to explain the deficiencies). The sponsor wanted to make sure all the editors in the room knew how to look at a 3D TV. The defendant in this “case” has been making glowing claims about how people prefer its technology over the other.

It’s all fair in TV marketing, and from my editor’s perspective, kind of fun to watch. We’ve seen these little battles before. Not too long ago it was HD DVD vs. Blu-ray , and before that DVD-A vs. SACD, and a long list before that. The stakes are big, and the company who’s technology resonates most with consumers gets to smoke better cigars at their board meetings and hopefully serves good sushi at their next press function (note: unagi and toro are my favorites). But it’s the consumer, and the overall market (including the dealers and installers) that suffer in the meantime.

The battle now in 3D TVs is between active shutter glasses (used by Samsung, Panasonic, Sony and Sharp) and passive polarized glasses (by LG and Toshiba). Vizio, which leads the 3D market, makes 3D TVs in both categories. LG, by the way, also makes 3D TVs that use active-shutter glasses. Those would be the company’s 3D plasma TVs, because currently plasma just won’t work with passive systems.

The autostereoscopic (glasses-free) factor has all but dropped out of the debate because there’s no guarantee that technology will be ready for home use in anything bigger than a tablet anytime soon.

This week LG released the results of a survey that found around 80 percent of respondents preferred passive 3D technology over active. The participants looked at a variety of content on four de-branded TVs in their out-of-the box picture modes. Specifically, 78 percent preferred the LG polarized glasses over competitors active-LCD glasses. The research was conducted by Morpace and commissioned by LG.

Earlier the same month, Consumer Reports gave an LG 3D TV very high marks, surpassing Samsung and Sony.

And then to twist the knife even further, today the company ran a full-page ad in USA Today and the Wall Street Journal basically sticking a tongue out and giving a raspberry to the competition (The ad reads: Hey Sony and Samsung, better stick to 2D).

Twice magazine asked Samsung to respond to the research, so Samsung’s John Revie responded with sales numbers showing that, while participants in a manufacturer-sponsored study may select LG, buyers have been selecting Samsung:

“In addition, Samsung cited NPD sell-through numbers showing Samsung with over 60 percent market share year-to-date for total 3DTV sales over the last 12 weeks and with over 50 percent market share year-to-date.”

Vizio, by the way, is beating the pants off both of them.

It’s extremely rare, and pretty bold, to see an electronics manufacture mention a direct competitor in its marketing. This is all-out war, and I don’t like it. First, the typical TV consumer is already confused by the whole concept of 3D TV. I’ve had several dealers tell me that customers have told them they’re not interested in 3D TVs because then they wouldn’t be able to watch regular TV (not true) or that 3D causes brain tumors (I’m not a doctor, but come on).

On the other hand, I guess the companies have learned their tricks from politicians—negative tactics work, especially if it keeps the conversation going.

The truth, however, is complicated. Both technologies are good, can coexist and serve the needs of consumers is different ways.

In my experience reviewing samples of both, active shutter can deliver a more detailed 3D image. No question at all. Passive technology, as it’s available today, reduces the image resolution. This is barely noticeable on quality Blu-ray discs. On broadcast 3D or video-on-demand 3D, the issue becomes much more noticeable. If you’re a video purest and want the most image quality for your home theater fun, then an active shutter-based TV will probably fit you best.

The other issue is the glasses. No wants to have to buy hundreds of dollars’ worth of fragile glasses so the family can watch Green Lantern in 3D together. There’s the cost and convenience factors. Even though Samsung continues to offer promotions of glasses bundles, there’s no comparison to the inexpensive glasses of a passive system. Every time you go to a 3D commercial theater you can walk home with more glasses for your TV (somehow my family ended up with four sets of Justin Beiber 3D glasses, though I swear I’m not responsible for that).  So if you’re looking for a well-rounded family TV and want to be able to pop in a 3D Blu-ray with minimal hassle, then LG’s solution will work for you. Just remember, there’s more to image quality than how much the glasses cost. Likewise, there’s more to making a happy customer than making sure he or she has 1080p under each eyelid.

This reminds me of the days when 1080p was just coming on and people wanted to know if 720p was still any good. The answer is still yes…  it depends.

What baffles me about this whole debate is that most consumers don’t seem to care that much about 3D anyway. Several reports have surfaced about lackluster interest, while smart TV features (TVs with internet connections and a variety of apps) seem to have gotten people’s attention. Go with that guys, because it’s working.

If the issue is about the content, and in many situations it is, then I’m with the public there. I haven’t seen a movie announced this year in 3D that I really care that much about seeing, nor would I go out of my way to see strictly the 3D version. This fall we should probably see a boost in the amount of good 3D Blu-ray content, hopefully putting to rest at least that objection.

Eventually, all or most TVs will be 3D-enabled. It will probably be a passive technology (Samsung is indeed working on a passive technology, but it works differently from LG’s). By then, maybe there will be something I want to watch. In the meantime, I’m going to enjoy watching this fight.

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VIZIO Attacks the 3D Market with 3 Product Lines

Posted by Carl on 25th June 2011 in Consumer Electronics

In the span of a few years VIZIO has gone from a relatively unknown electronics company to a major player in the world of consumer electronics.

Staying true to its marketing approach in gaining its position as a top-selling TV manufacturer the company has aggressively followed up its initial launch of 3D TVs in 2010 with the announcement of three new 3D TV lines for 2011. “We are highly encouraged by the positive response our circular polarized 3D technology has received from industry experts, the press and Hollywood leaders like James Cameron, says Randy Waynick, chief sales officer, VIZIO. “VIZIO’s early commitment to this direction, with its superior viewer experience has enabled us to develop the industry’s most comprehensive range of 3D HDTVs, ranging from introductory price levels to the most advanced cinematic displays available today.”

The three tiers of 3D products will be part of the company’s E Series, M Series and XVT Series, and the company will offer a choice of screen sizes ranging from 32 inches to 65 inches.

VIZIO says the 3D TV products employ the company’s passive 3D technologies, which it says offer viewers a clear, flicker-free image that’s twice as bright as the industry’s current-generation active 3D technologies.

Highlighting the new products is the Cinemawide HDTV 21.9 aspect ratio TVs that are part of the XVT series. These products are engineered to reproduce CinemaScope content without showing black bars on the top and bottom of the screen. VIZIO says that video experts generally refer to CinemaScope content as movies with 2.35: 1, 2.37:1 and 2.39:1 aspect-ratios, and in addition to its widescreen movie capabilities, the CinemaScope products also include VIZIO’s Internet apps to support streaming Web services.

Pricing for the 3D TVs range from $500 to just over $3,000. Pricing for the CinemaScope products hasn’t been determined as of yet, but the TVs are expected to become available in October and November.

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